Top designer dresses for hire in UAE

Valentine’s Day is round the corner and you have nothing special to wear? Check out Designer-24, it could just be the place for you.

A unique online designer dress hire service in Dubai, it seeks to meet the growing demand by party regulars to don the latest designs, and more important, look different in every social media freeze frame.

Launched by two women entrepreneurs – Ranya Khalil and Sarah Alem Zadeh – it claims to be the first online service of its kind in the Middle East.

“The idea behind the launch of Designer-24 is to make luxury fashion more accessible. The UAE is so events-driven that there is a constant need to be seen in new dresses. Moreover, social media is so big these days that women don’t want to be seen in the same dress twice. In the West, designers have long lent dresses, mainly to celebs. We wanted to bring the concept to the UAE with a twist in that we wanted to make luxury fashion accessible to all,” said Ranya.

Original article by Sharmila Dhal

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