Innovation

The story behind the online streaming site dubbed the ‘Muslim Netflix’

Navid Akhtar

An intimate documentary about boxer Muhammad Ali, a traveller’s guide to Muslim Spain, a short film about Muslims in Paris during the Second World War and a host of acclaimed regional films.

With all these on offer, on-­demand video-streaming service Alchemiya has already attracted some industry buzz as the “Muslim Netflix”.

Since launching this year, the United Kingdom-based service has steadily grown its content to include more than 50 titles.

In terms of subscribers, there has been a steady growth to the current total of more than 1,000 paid members, with a target of 10,000 by the end of the year. The enthusiastic reception that has greeted Alchemiya – which means “chemistry” in Arabic – is immensely satisfying to its founder, Navid Akhtar.

“Everything is going well, ­alhamdulillah,” he says. “There seems to be a real appetite for what we are producing and we are now focusing on getting more programs to keep up with it. It is really an exciting time for us.”

Meet the ‘Gumies’

A veteran of the British television industry, Akhtar has worked as a producer for the BBC and Channel 4 for two decades.

In 2013, he was responsible for heading Channel 4’s Ramadan content, which featured the first live British broadcast of the call to prayer.

He explains that one of the seeds for Alchemiya came from that project.

Original article by Saeed Saeed:

Continue reading at The National:

The story behind the online streaming site dubbed the ‘Muslim Netflix’

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