Back when Western tourists went to Egypt, typical souvenirs bought from street vendors – ankhs, hieroglyphs, mini Sphinx figurines, etc. – was the highlight of many a trip. But beginning with Egypt’s revolution, and in the turmoil since then, the tourist flood to Egypt has slowed to a trickle. To help feed the West’s hunger for Egyptian handicrafts, and help Egyptians struggling in the economic downturn, some undaunted entrepreneurs – like Bazaar in Egypt – have successfully taken this souvenir trade online.
Offering a wide range of traditional Egyptian souvenirs and gifts, as well as special ornaments for the holidays, Bazaar in Egypt was launched ten years ago by Mohamed Farouk Riad and two anonymous partners as an e-commerce website with the help of MRCO Egypt, a company specialized in the developing, designing, and marketing websites.
MRCO Egypt specializes in tourism, helping founders understand the purchasing behavior of tourists in Egypt and to develop corresponding e-marketing tools. MRCO Egypt also distributes flyers in the US and sends catalogs to clients who’ve registered on its site, offering them products and services, like those sold by Bazaar in Egypt.
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As tourism plummets, Bazaar in Egypt brings traditional handicrafts to the US
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