Nissan Campaign Teaches Women In Saudi Arabia How To Drive



On September 26, 2017, Saudi Arabia made the decision to allow women to drive, starting in June of this year. Many men are resistant to this change, causing some women to be hesitant about learning to drive. For its latest campaign in the country, car manufacturer Nissan aimed to increase confidence by inviting a group of women to a special driving lesson with surprise instructors, who turned out to be their male relatives. 


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