Artistry

Keeping Arabic alive with greeting cards

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When you talk about what inspired Maysa Alshaer to create Loz, a new startup creating quirky greeting cards, it’s apparent that a fondness of the Arabic culture and language plays a major role.

“I am a fan of the Arabic language and have nostalgia for it,” Maysa Alshaer told Wamda. “I always support using Arabic through social networking sites, and I thought about reviving the Arabic language through gifts, especially through greeting cards.”

Loz, which means almond in Arabic, is what takes up all of Alshaer’s spare time. While working in digital marketing for major brands across Palestine, the Jenin native creates and designs all the cards herself.

Not yet a year old, and using just a Facebook page, they’ve sold around 10,000 cards in 10 months. “I did not expect the idea to be successful so quickly, particularly as the culture of greeting cards disappeared a long time ago. I’m really happy to revive this culture again.”

Currently Loz is selling through 14 gift shops in Palestine, and one in Jordan.

Original article by Christina Ganim

Continue reading at Wamda:

Keeping Arabic alive with greeting cards

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