The words ‘rhythm and poetry’ form the acronym for RAP, which defined the musical genre emerging from hip-hop culture in the seventies. Academics agree that hip-hop culture as a whole was birthed in the South Bronx, New York during a period of cultural and artistic exchange and innovation among Caribbean and African American youth. Also among its foundational aesthetics are turntabalism (DJing), dancing (Bboying) and graffiti writing. Following the disco frenzy, Rap music swelled as a commodity in the American marketplace that enabled its popularity, propelling it to global proportions.