Most startup conferences will tell you that perfectionism is an enemy of entrepreneurship. So, for the Dubai-based Singaporean Aimee Changco, it was probably a blessing in disguise that she was forced to launch her startup earlier than planned.
“The main challenge in getting started was to simply start itself,” the 39-year-old tells Wamda. “After almost six months of planning, we still weren’t completely ready… But an opportunity came up for us to be involved in Market OTB. We seized it, went full force and we’ve not stopped since.”
Changco – along with cofounder Matthew King – are the brains behind Baembu, a UAE social enterprise that sells athletic wear made from sustainable materials. Having launched at the beginning of the year, the entrepreneurs have already won praise from the local business community, and have even been invited to present at several high-profile panels, including Pecha Kucha and Fashion Victims.
As producers of the first t-shirts in the UAE to be made 70 percent bamboo and 30 percent organic cotton, Changco says that ethics and sustainability are a core belief for them. “It’s not a marketing ploy,” she tells Wamda. “We spend a lot of time ensuring our products can trace an ethical and sustainable path back to their origins, right through to the bamboo and cotton being organically grown and sourced through certified, fair trading schemes. Even the ink and printing process has to be ecologically as good as you can get.”
And Baembu’s customers agree.
Original article by Rachel McArthur
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