Forget the friendly skies: Welcome to the fashion skies. The industry is getting its first official airline.
Etihad Airways, the national airline of the United Arab Emirates, has signed on to sponsor 17 of the WME/IMG fashion events around the world, including fashion weeks in New York, London, Milan and Berlin, starting with Sydney Fashion Week on May 15.
It makes sense: After all, the fashion sector spends a lot of time aloft. When you think about it, it’s hard not to wonder why it took an airline so long to realize the opportunity.
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